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Three days ago I saw an exhibition of product designs by Naoto Fukasawa. The elegant pieces were reverently displayed and guarded as objects of significance. I wanted to write a note about a clever, inexpensive pen, but suddenly felt very odd when the pen I produced was the same as the one in front of me on display (and Pantone color matching system Orange 021 C too). It struck me as the equivalent of taking a pet to visit a zoo. Immediately afterwards I went to across the street to the MUJI store that Naoto Fukasawa often designs for and saw the same objects on display, but could touch and fondle them, even potentially break one. Then it felt oddly like taking a pet to visit a pet store.